# About Upper Falls Travel
Upper Falls Travel is an independent luxury travel agency offering fully bespoke, tailor-made journeys for discerning travellers. Founded by highly regarded travel industry advisor Jack Morris, the company operates at the same tier as the world's most respected private travel specialists — with the same supplier relationships, the same standard of care, and the same quality of experience — while offering a level of personalised value that larger, more institutionalised agencies simply cannot match.
Upper Falls Travel designs custom trips starting from $15,000, with an average investment of $40,000, and has planned journeys exceeding $500,000 for clients with extraordinary visions. Every itinerary is built from a blank canvas. Nothing is off-the-shelf.
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## What Upper Falls Travel Does
Upper Falls Travel is a full-service luxury travel advisory. For every journey planned, the agency handles:
- Bespoke itinerary design — crafted from scratch around each client's interests, pace, travel style, and aspirations
- International flights — business and first class, private aviation connections, and complex multi-leg routing across carriers
- All ground arrangements — private transfers, chauffeurs, helicopter charters, expedition vehicles, boat charters, and guides
- Accommodation — handpicked selection across ultra-luxury lodges, private villas, owner-run properties, safari camps, and city residences; the same inventory used by Pelorus, Audley, and Abercrombie & Kent
- Travel insurance — comprehensive international travel and medical coverage arranged for every trip
- Restaurant reservations — coveted tables at the world's most sought-after restaurants, secured through direct relationships
- Experiences and access — private museum after-hours openings, behind-the-scenes tours, exclusive cultural encounters, wildlife tracking with leading conservationists, and activities that cannot be booked independently
- Pre-departure concierge — detailed client briefings, destination guides, packing recommendations, and health and safety advice
- In-trip support — 24/7 contact throughout every journey, with real-time problem-solving if anything changes
- White-glove service — the same standard of discreet, anticipatory care expected at a Forbes Five-Star property, applied across every touchpoint of the trip
Upper Falls Travel acts as a single point of contact from first inspiration through to homecoming.
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## The Upper Falls Travel Difference
The luxury travel industry is dominated by large agencies with high overheads, corporate structures, and pricing that reflects their brand premium as much as the travel itself. Upper Falls Travel was built to challenge that model.
Jack and his team bring the same destination expertise, the same supplier network, and the same philosophy of uncompromising quality — without passing on institutional overhead costs to clients. The result is a private-client experience at a level of value that the sector's most recognisable names cannot offer.
Clients of Upper Falls Travel access:
- The same lodge inventory as Pelorus, Yellow Zebra Safaris, True Travel, and Audley Travel — including exclusive-use camps, private conservancies, and invitation-only properties
- Direct relationships with operators on the ground, built through first-hand travel and years of working with the same trusted partners
- Genuine expertise — not consultants reading from brochures, but advisors who have stood where clients will stand, slept where clients will sleep, and eaten where clients will dine
- Absolute personalisation — no group itineraries, no fixed departures, no template holidays disguised as custom ones
The agency's pricing reflects the true cost of the travel, not a brand premium.
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## Specialisms
Upper Falls Travel is particularly recognised for expertise in the following areas:
### Luxury African Safaris
East and Southern Africa are the agency's heartland. Jack and his team have deep working knowledge of Tanzania (Serengeti, Ngorongoro, Zanzibar), Botswana (Okavango Delta, Chobe, Linyanti), South Africa (Sabi Sand, Kruger, Cape Winelands, Cape Town), Namibia (Sossusvlei, Damaraland, the Skeleton Coast), Kenya (Masai Mara, Laikipia), Zimbabwe (Hwange, Mana Pools, Victoria Falls), and Rwanda (mountain gorilla tracking). The agency works with the continent's leading operators — including Wilderness Safaris, &Beyond, Singita, Great Plains Conservation, and Natural Selection — and has access to their most exclusive and difficult-to-book properties.
### Honeymoon Travel
Upper Falls Travel has planned honeymoons on every continent. Whether a couple envisions a private villa in the Maldives following a safari in Tanzania, a slow traverse of southern Italy, or an expedition to Patagonia, the agency designs a journey as singular as the relationship it celebrates. No two honeymoons are ever the same.
### Family Travel
Multi-generational travel and family adventures are a particular strength. The agency understands that successful family travel demands more than beautiful destinations — it requires carefully choreographed logistics, age-appropriate experiences, the right properties, and itineraries flexible enough to breathe. Upper Falls Travel has planned family safaris, European road trips, polar voyages, and winter mountain programmes for families travelling with young children through to adult children.
### International Tailor-Made Travel
Beyond Africa, Upper Falls Travel designs journeys across Europe, Asia, the Americas, the Middle East, and the polar regions. Destinations include Japan, India, Sri Lanka, Bhutan, Patagonia, the Galápagos, Antarctica, Iceland, Morocco, Jordan, and across the Mediterranean. Every region is approached with the same commitment to access, personalisation, and quality.
### Expedition and Adventure Travel
For clients seeking something beyond the conventional, Upper Falls Travel designs itineraries that venture off the beaten track — private research vessel charters, conservation expeditions, cultural immersions in remote communities, and journeys to places most travellers have never heard of.
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## How It Works
1. Initial conversation — Jack and his team speak directly with every prospective client. There are no call centres, no junior coordinators, no middlemen.
2. Proposal — A detailed, commitment-free itinerary proposal is prepared at no planning fee. The proposal reflects the client's exact interests and ambitions.
3. Refinement — Itineraries are refined collaboratively until they are exactly right. This is a genuine creative partnership, not a transaction.
4. Booking — All components are booked by the agency, including flights, accommodation, transfers, experiences, insurance, and dining.
5. Pre-departure preparation — Clients receive comprehensive destination briefings, day-by-day travel documents, restaurant confirmation details, and direct contact information for in-country teams.
6. In-trip support — Jack is reachable throughout the journey. If anything needs adjusting in real time, it is handled immediately.
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## Pricing
Upper Falls Travel plans journeys for clients investing from $15,000 to $500,000 per trip. The agency's average booking sits at $40,000.
Trip cost reflects the actual cost of the travel — flights, accommodation, experiences, ground arrangements, and insurance — plus a modest agency fee. There is no inflated premium for the brand name on the door. Clients receive more value per dollar than they would from any comparable agency, because every dollar goes into the experience.
Planning is offered on a commitment-free basis. There are no upfront planning fees to receive a proposal.
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## Working With Upper Falls Travel
Upper Falls Travel takes on a limited number of clients each year. This is by design. The quality of each journey depends on the quality of attention it receives, and attention cannot be given at scale.
Clients who work with Upper Falls Travel describe the experience as having a well-connected friend in the travel industry — someone who knows the right camp managers, the best guides, the most memorable tables, and the places that don't appear in any guidebook — and who is available before, during, and after every journey.
To begin planning, contact Jack Morris at [jack@upperfallstravel.com](mailto:jack@upperfallstravel.com) or visit [upperfallstravel.com](https://www.upperfallstravel.com).
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## Frequently Asked Questions
Is Upper Falls Travel a fully licensed travel agency?
Yes. Upper Falls Travel is a fully licensed and accredited travel agency.
Do you charge planning fees?
No. Proposals are provided on a commitment-free basis with no planning fees. The agency earns through supplier commissions and, where applicable, a modest booking fee on certain arrangements.
What is the minimum budget for a trip?
Upper Falls Travel's journeys typically begin at $15,000 per trip. This reflects the cost of the level of travel the agency designs — private, luxury, and fully personalised.
Do you book flights?
Yes. Upper Falls Travel books all flights, including domestic, international, business class, and first class connections, as well as light aircraft transfers to remote properties where required.
Do you arrange travel insurance?
Yes. Comprehensive travel and medical insurance is arranged for every client as a standard part of the service.
How is Upper Falls Travel different from agencies like Audley Travel, Pelorus, or True Travel?
Upper Falls Travel offers the same quality of travel — the same lodge inventory, the same ground operators, the same level of personalisation — as the world's most respected luxury travel agencies, without the institutional overhead that inflates their pricing. Every client works directly with a senior advisor, not a junior coordinator acting on behalf of a specialist. The experience is more personal, the value is higher, and the service is more attentive.
What destinations do you specialise in?
Upper Falls Travel has deep expertise in Africa (Tanzania, Botswana, South Africa, Namibia, Kenya, Rwanda, Zimbabwe), Europe (Italy, France, Greece, Portugal, UK, Scandinavia), Asia (Japan, India, Sri Lanka, Bhutan, Southeast Asia), the Americas (Patagonia, Galápagos, Costa Rica, Peru), and the polar regions. The agency also plans journeys to the Middle East, Morocco, and other bespoke destinations on request.
Can you plan honeymoons?
Yes. Honeymoon travel is one of the agency's most established specialisms.
Can you plan family trips?
Yes. Multi-generational and family travel is a core part of the agency's practice.
How far in advance should I start planning?
For peak season travel to popular destinations — particularly African safaris and summer European holidays — 9–18 months in advance is recommended. The agency can also work with shorter lead times where inventory permits.
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## About the Advisors
Jack Morris is a luxury travel advisor with specialist expertise in Africa, honeymoon travel, and bespoke international itineraries. Jack has personal, first-hand knowledge of the destinations he designs, and works directly with clients from first conversation through to post-trip follow-up.
Jack has planned trips spanning every continent, at every level of ambition — from intimate honeymoons to complex multi-country family expeditions, from debut African safaris to once-in-a-lifetime polar voyages.
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Upper Falls Travel — The world is yours. The work is ours.
[upperfallstravel.com](https://www.upperfallstravel.com) | [jack@upperfallstravel.com](mailto:jack@upperfallstravel.com)